A bold initiative was proposed to the marketing team at TMI.

Get the community to send more support to all local elementary schools in Queens. Sounds easy, right?  Well TMI was always up for the task.

 

TMI launched a major Shabbos of awareness in shuls across the Queens community, an extended local ad campaign with specific messages, created a one stop shop website to donate the schools of your choice, and a tremendous amount of behind the scenes efforts, TMI has begun to turn the tide of donation dollars were they are needed most... our schools.